Finance & billing

Automated debtor chasing: how it works

Chasing late payment is the job everyone puts off, and the one that most directly affects cash. What an automated chasing system does, step by step, and the rules that keep it fair and effective.

Late payment is rarely a single bad customer. It is dozens of small delays that nobody chased on the right day, because chasing is awkward, repetitive and never urgent until the month-end cash figure is wrong. The fix is not a stricter person. It is a system that does the boring part on time, every time, and only brings in a person when judgement is needed.

What "automated" actually means here

It does not mean a bot that harasses customers. It means a defined sequence of actions, triggered by the invoice itself, with escalation points where a human decides what happens next. A typical sequence looks like this.

On the due date, a polite reminder: the invoice is due today, here is a link to pay. Most people simply forgot, and most of them pay here.

Seven days overdue, a second reminder, slightly firmer, with the amount and the original due date. Still friendly. Still mostly forgetfulness.

Fourteen days overdue, a reminder plus a warning: what happens if it remains unpaid, including any late-payment interest or fees your terms allow. This is the point at which the tone changes and the customer understands it is being tracked.

Thirty days overdue, a long-overdue notice, and the account is flagged to a named person internally. The system has done what a system can do; now someone decides whether to call, agree a plan, or escalate.

Escalation, which for most businesses means a Letter Before Action, sent by email and by post, and the account marked so that no new work is started until it is resolved.

Every step is logged. Every email is a record. If it ever goes to a claim, the history is already in order.

Why it works better than a person

Consistency, mostly. A person chases the accounts they remember, the ones with the biggest numbers, and the customers they do not mind calling. A system chases all of them on the day, in the same tone, without skipping the awkward one. Customers learn quickly that invoices from you are followed up, and the share that pay on the first reminder goes up.

The second reason is that the person is freed to do the part that actually needs them: the call to the customer who has a genuine problem, the payment plan, the judgement about whether a long-standing client gets another week. That is where the value of a credit controller lies, not in sending reminder number two.

The rules that keep it fair

Automated chasing can go wrong if it is set up carelessly, so these are the rules we build in by default.

  • Nothing is chased that is disputed. The moment a customer raises a query, the sequence pauses until it is resolved.
  • Categories are respected. Different customers, contracts or invoice types can have different sequences, so a key account is not treated like a one-off.
  • Every escalation beyond reminders is a human decision. The system flags; a person approves.
  • Tone is yours. The templates are written in your voice and reviewed by you before anything goes out.
  • It is integrated with the accounting system, so a payment received this morning stops the reminder due this afternoon.

Where the numbers come from

The system needs two things from your accounting software: which invoices are open, and when money arrives. Xero, QuickBooks and Sage all expose this, so the chasing system reads directly from the ledger rather than from a spreadsheet someone updates. It also writes back: notes, flags and the escalation status, so the accountant sees the same picture as the operations team.

The measure that matters is debtor days: how long, on average, your invoices take to be paid. Automating the first thirty days of chasing typically moves that number more than any other single change, because it removes the gaps rather than the people.

We built this for a business with a few hundred live contracts, integrated with their accounting system and categorised by contract type, running from first reminder to Letter Before Action without anyone having to remember to send anything. If late payment is a line you notice on your cash report, the free mapping session is a good place to work out how much of it a system could take off your plate.

Show us where it hurts. We'll map the fix.

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